online website builder

Privacy Policy

updated on september 2018

For Deutsche Lifestyle Group GmbH (hereinafter referred to as "we", "us", "our", etc.), the protection of your personal data when you use the DLG website, our applications or other services (hereinafter referred to as "you", "your", etc.) has the highest priority. Therefore, when collecting and processing your personal data, we comply with the legal requirements of the Data Protection Basic Regulation (DS-GVO), the Telemedia Act (TMG) and other provisions of data protection law.

If you decide to get in touch with us - for example by providing us with your e-mail address for potential lottery campaigns, questions or any concerns and complaints, then this data protection guideline and our terms of use apply to data protection.
Please bear in mind that data transmission over the Internet (e.g. communication by e-mail) can always be subject to security gaps. Complete protection against access by third parties is not feasible.
We want you to know which data we collect, when - and how we use it.
These data protection provisions are part of our terms and conditions and apply to all DLG services. Please read this privacy statement carefully.
If you do not agree with these data protection provisions and the associated consents, please do not use any of our services.

Person in charge
Responsible in terms of data protection laws is the Deutsche Lifestyle Group GmbH, Unterrißdorfer Str.16, 06295 Lutherstadt Eisleben - Germany
Link to the imprint:
If you have any questions regarding data protection, or if you wish to exercise any rights or claims regarding your personal data, please contact our data protection officer, Mr. Daniel Kruber, by e-mail at

Collection of general information
When you access our website or database with our app, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person. This information is technically necessary in order to correctly deliver the content you have requested and is mandatory when using the Internet. Anonymous information of this kind is statistically evaluated by us in order to optimize our Internet presence and the technology behind it.
You can visit the website or use the app without providing any personal information.
Different regulations may apply to the use of individual services of our application, which in this case will be explained separately below. The legal principles of data protection can be found in particular in the Basic Data Protection Ordinance (DS-GVO).

Use of Device Identification Features in Apps
Within our apps we use different methods for device identification (e.g. for the provision of functions, for error evaluation and for statistical reporting purposes) and for the playout of user-specific information. We do this in particular in order to offer "push messages" within the functions of the apps and for the targeted control of advertising within applications as well as across applications offered by us. The latter is particularly relevant in the context of frequency capping, which ensures that advertising is only played out at a certain frequency for the user. In this context, an identification feature is transmitted to our service providers/partners AdMob.
The IDs are created on your device in compliance with the guidelines and specifications of the operating system providers. We also observe your settings for user-specific advertising. Push messages are played out via so-called "device tokens", an ID generated by Apple or Google (for Android Apps) at the start of the app.

SSL encryption
In order to protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Google Analytics
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer (related only to the web pages) within the meaning of Art. 6 Para. 1 lit. f. of the German Civil Code (BGBl), we hereby expressly declare that we have no influence on the current and future design, content or authorship of the web pages of our website. DSGVO) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on activities within this website and to provide us with other services associated with the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by making the appropriate settings in their browser software; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online service and Google from processing this data by downloading and installing the browser plug-in available under the following link:
Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration ( and in the settings for the display of advertising by Google (
The personal data of the users will be deleted or anonymized after 14 months.

Google Admob
This app uses Google Admob features and services. You can find out how Google handles privacy settings in Google's Privacy Notice ( and Terms of Use (

Data when downloading the app
When you download the app to your smartphone or tablet, the necessary information is transferred to the App Store/iTunes or Google Play Store, including your account username, email address, customer number, download time, and unique device identification number. We have no control over and are not responsible for this data collection. We process the data provided insofar as this is necessary for downloading the app to your smartphone. In addition, the data will not be further stored.

Your rights to information, correction, blocking, deletion and objection
You have the right to receive information about your personal data stored by us at any time. You also have the right to have your personal data corrected, blocked or deleted, apart from the prescribed data storage for business transactions. Please contact our data protection officer. You will find the contact details above under responsible person.
In order that a block of data can be considered at any time, these data must be kept in a block file for control purposes. You can also request the deletion of the data, unless there is a legal archiving obligation. If such an obligation exists, we will block your data on request.
You can change or revoke your consent by notifying us accordingly with effect for the future.

The app does not require
- Access to your location data
- Access to your saved contacts
- Access to your phone book
- Access to microphone sensor data
- Access to your calendar entries
- Access to your call lists
- Access to your messages
- Access to your account details
In addition, we do not store device and card identifiers (IMEI, UDIS, IMSI MAC addresses), SIM card numbers, biometric data such as fingerprints, IP addresses.

Registration Function
On our site we offer you the possibility to register there. The data entered in the course of this registration, first name, surname, e-mail address and password, are collected and stored exclusively for the use of our offer. With your registration on our site, we will also store your IP address and the date and time of your registration. In the event that a third party misuses your data and registers with this data on our site without your knowledge, this serves as security on our part. A passing on to third parties does not take place. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either.

Types of data processed
- Inventory data (e.g., person master data, names or addresses).
- Contact data (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Purpose of processing
- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Security measures.
- Range measurement/Marketing

Changes to our privacy policy
We reserve the right to amend this data protection declaration from time to time so that it always complies with current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. Your renewed visit will then be subject to the new data protection declaration.


Unterrißdorfer Str. 16
06295 Luth. Eisleben


Phone: +49 (0) 176 7814 9760